High School Summer Pass

United Fitness Partners turned to CKP to build awareness of the free summer workout program for teens, leveraging broadcast and digital coverage in the franchisee’s local markets. The campaign aimed to amplify Planet Fitness’s brand visibility through local market research and identifying outlets to reach target audiences.

CKP used our extensive media relations expertise not only to reach the right audiences but also to prepare Planet Fitness spokespeople to relay effective messaging. Weeks before the launch of the High School Summer Pass program, CKP led a system-wide media training session for nearly 50 potential spokespeople—including a branded resource document—ensuring consistent messaging and talking points. Thanks to pre-launch preparation and media training, CKP was able to quickly coordinate numerous interviews nationwide.

A national program is only as strong as its local execution. By investing in spokesperson training and a unified messaging system, you ensure that a massive, multi-market initiative feels both personal and professionally polished.