Insights

Our Insights are a running record of what we learn through the work — a growing library of communications strategy resources covering how organizations align, why momentum stalls, and what it takes to move forward with clarity and execution.

Concert audience member making a heart gesture — audience insights and advocacy action insights by The CKP Group
Beyond Demographics: Understanding What Your Audience Really Wants—And How to Turn Insights into Advocacy Action Strategic Communications & Narrative

Beyond Demographics: Understanding What Your Audience Really Wants—And How to Turn Insights into Advocacy Action

Demographics tell you who your audience is on paper, but they rarely explain why those people make the choices they do. If you only look at age, location, and income, you're looking at the metadata of a person rather than…
CKP Insights
April 23, 2026
Person watering plants at sunset — corporate social responsibility and reputation management insights by The CKP Group
Turning Criticism into Loyalty: The Transformative Power of Corporate Social Responsibility Reputation & Issues Management

Turning Criticism into Loyalty: The Transformative Power of Corporate Social Responsibility

Public criticism often points to a specific gap between what an organization promises and what it actually delivers. While it’s tempting to treat Corporate Social Responsibility (CSR) as a quick way to generate good press, audiences are increasingly skeptical of…
CKP Insights
April 23, 2026
Professional speaker addressing an audience — reputation management and strategic communications insights by The CKP Group
Upskilling Your Team to Be Great Communicators: The Secret Sauce to a Thriving Workplace Strategic Communications & Narrative

Upskilling Your Team to Be Great Communicators: The Secret Sauce to a Thriving Workplace

We often think of communication as something that just happens naturally, but in a professional setting, it is a technical skill that needs constant maintenance. When communication breaks down, it’s rarely because of personality clashes—it's almost always a failure of…
CKP Insights
April 23, 2026