Internal Communications Program

Following an industry-wide revenue decline, Layne eliminated the majority of its internal communications staffing, causing employee morale to plummet and creating a critical disconnect between the corporate office and its vast, field-based workforce. Layne engaged CKP to bridge this gap, foster unity, and rebuild trust through a robust, scalable communications infrastructure.

CKP established a nationwide network of “point persons” trained on identifying critical content types—including community service and customer feedback—to ensure frontline stories reached the corporate level. We facilitated “Letters from the CEO” that invited direct email feedback to humanize the executive suite. Finally, we optimized the Layne Business Center digital bulletin board by repurposing newsletter content, capturing the attention of employees who primarily used the portal for administrative tasks like checking paystubs.

The campaign shifted Layne’s internal culture from isolation to active engagement. The consistent emphasis on safety values proved that targeted internal messaging is a critical component of operational excellence.