Our Work

We’ve spent more than a decade turning boardroom problems into stories people actually read. The case studies below are that translation at work: a downtown park’s anniversary season, a McDonald’s franchise short on applicants, a transit agency’s 40th year. The insights show how we think about problems like these, and how we solve them.

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27 pieces

Service

Featured case study

A Hiring Microsite Built to Convert

Strategic Communications & Narrative
31%increase in applications, year over year
Read case study →
Layne · Strategic Communications & Narrative

Communications That Keep Crews Safe

26.6%decrease in Total Recordable Incident Rate (TRIR)
Public Art of the University of Houston System · Creative & Content

Branding That Brought Art Into View

58M+cumulative impressions
McDonald’s · Media & Influence

Buzz That Sold the Sauce

90%increase in Big Mac sales
Discovery Green · Experiential & Events

Integrated Communications That Drew Houstonians Downtown

1.48B+earned media impressions
Planet Fitness · Media & Influence

Media Training Scaled Across 21 Markets

82media placements
Theater District Houston · Experiential & Events

Advertising That Reached Beyond the Loop

42%increase in attendance
Allies in Hope · Strategic Communications & Narrative

Health Communications That Found a Missing Audience

40,000+individuals reached, 11x the goal
Black McDonald’s Owner/Operators · Media & Influence

Media Relations That Grew a Local Giveaway

$68,000publicity value
Chastang Ford · Digital & Performance

Search Strategy That Speaks to Fleets

+11,575%custom truck landing page traffic
Chastang Ford · Digital & Performance

Social Strategy Built for B2B

+2,500%Twitter engagements
McDonald’s · Reputation & Issues Management

Crisis Communications That Ran With the Joke

27media placements
The Grove Houston · Creative & Content

Lifestyle Content That Filled Summer Tables

143media and influencer placements
DART · Media & Influence

Media Relations That Turned a Bus Wrap Into News

62media placements
Insight · Strategy & Narrative

Beyond Demographics: Understanding What Your Audience Really Wants

CKP Staff5 min readRead insight →
Insight · Digital

Crafting a Data-Driven Strategy: Turning Insights into Impactful Action

CKP Staff4 min readRead insight →
Insight · Reputation

Turning Criticism into Loyalty: The Transformative Power of Corporate Social Responsibility

CKP Staff6 min readRead insight →
Insight · Reputation

Flooding the Zone: A Smarter Reputation Management Strategy

Carey Kirkpatrick, CEO & Founder2 min readRead insight →
Insight · Strategy & Narrative

Upskilling Your Team to Be Great Communicators

CKP Staff3 min readRead insight →
Insight · Digital

Why Your Audience Left You (And How to Win Them Back)

CKP Staff4 min readRead insight →
Insight · Strategy & Narrative

Why Your Message Isn’t Landing (and Six Ways to Fix It)

Carey Kirkpatrick, CEO & Founder2 min readRead insight →
Insight · Events

Why Events Still Work: A Beginner’s Guide to Event Marketing

Colin Dabbs, Account Manager2 min readRead insight →
Insight · Strategy & Narrative

Sticking to Communications Goals in 2025

Jeremy Little, Principal | Head of Accounts2 min readRead insight →
Insight · Media

Ten Years of PR Told Straight

Carey Kirkpatrick, CEO & Founder2 min readRead insight →
Insight · Creative

How Long Should a Video Be? As Long as It Works

Héctor Meling, Production Director2 min readRead insight →
Insight · Media

The Story Behind the Story: Why PR Matters

Matt Randall, Account Director2 min readRead insight →
Insight · Reputation

When Winter Storm Uri Hit, These Five Brands Didn’t Wait for a Marketing Plan

Carey Kirkpatrick, CEO & Founder2 min readRead insight →

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