Our Work
We’ve spent more than a decade turning boardroom problems into stories people actually read. The case studies below are that translation at work: a downtown park’s anniversary season, a McDonald’s franchise short on applicants, a transit agency’s 40th year. The insights show how we think about problems like these, and how we solve them.

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27 pieces
Service
Layne · Strategic Communications & Narrative
Communications That Keep Crews Safe
26.6%decrease in Total Recordable Incident Rate (TRIR)
Public Art of the University of Houston System · Creative & ContentBranding That Brought Art Into View
58M+cumulative impressions
McDonald’s · Media & InfluenceBuzz That Sold the Sauce
90%increase in Big Mac sales
Discovery Green · Experiential & EventsIntegrated Communications That Drew Houstonians Downtown
1.48B+earned media impressions
Planet Fitness · Media & InfluenceMedia Training Scaled Across 21 Markets
82media placements
Theater District Houston · Experiential & EventsAdvertising That Reached Beyond the Loop
42%increase in attendance
Allies in Hope · Strategic Communications & NarrativeHealth Communications That Found a Missing Audience
40,000+individuals reached, 11x the goal
Black McDonald’s Owner/Operators · Media & InfluenceMedia Relations That Grew a Local Giveaway
$68,000publicity value
Chastang Ford · Digital & PerformanceSearch Strategy That Speaks to Fleets
+11,575%custom truck landing page traffic
Chastang Ford · Digital & PerformanceSocial Strategy Built for B2B
+2,500%Twitter engagements
McDonald’s · Reputation & Issues ManagementCrisis Communications That Ran With the Joke
27media placements
The Grove Houston · Creative & ContentLifestyle Content That Filled Summer Tables
143media and influencer placements
DART · Media & InfluenceMedia Relations That Turned a Bus Wrap Into News
62media placements
Insight · Strategy & NarrativeBeyond Demographics: Understanding What Your Audience Really Wants
CKP Staff5 min readRead insight →
Insight · DigitalCrafting a Data-Driven Strategy: Turning Insights into Impactful Action
CKP Staff4 min readRead insight →
Insight · ReputationTurning Criticism into Loyalty: The Transformative Power of Corporate Social Responsibility
CKP Staff6 min readRead insight →
Insight · ReputationFlooding the Zone: A Smarter Reputation Management Strategy
Carey Kirkpatrick, CEO & Founder2 min readRead insight →
Insight · Strategy & NarrativeUpskilling Your Team to Be Great Communicators
CKP Staff3 min readRead insight →
Insight · DigitalWhy Your Audience Left You (And How to Win Them Back)
CKP Staff4 min readRead insight →
Insight · Strategy & NarrativeWhy Your Message Isn’t Landing (and Six Ways to Fix It)
Carey Kirkpatrick, CEO & Founder2 min readRead insight →
Insight · EventsWhy Events Still Work: A Beginner’s Guide to Event Marketing
Colin Dabbs, Account Manager2 min readRead insight →
Insight · Strategy & NarrativeSticking to Communications Goals in 2025
Jeremy Little, Principal | Head of Accounts2 min readRead insight →
Insight · MediaTen Years of PR Told Straight
Carey Kirkpatrick, CEO & Founder2 min readRead insight →
Insight · CreativeHow Long Should a Video Be? As Long as It Works
Héctor Meling, Production Director2 min readRead insight →
Insight · MediaThe Story Behind the Story: Why PR Matters
Matt Randall, Account Director2 min readRead insight →
Insight · ReputationWhen Winter Storm Uri Hit, These Five Brands Didn’t Wait for a Marketing Plan
Carey Kirkpatrick, CEO & Founder2 min readRead insight →
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