By the numbers
143
media and influencer placements
1.3M+
media impressions
28%
year-over-year growth in sales
Client background
The Grove Houston is a 10-year-old dining concept inside Discovery Green in downtown Houston. CKP launched a new brunch program for the restaurant.
The challenge
The Grove’s brunch menu changed weekly. That gave us a moving target and no single dish to pitch. Summer traffic also lagged behind spring and fall, a seasonal gap we needed to close. The general public was the broad audience. The client wanted local young professionals and couples aged 25 to 45 in particular. We had to refresh a decade-old restaurant’s image without a big budget, using messaging and imagery built for that audience.
The CKP approach
We built two influencer campaigns. The first paired The Grove with select lifestyle and food influencers, who sampled the menu and shared images across lunch, dinner, happy hour, and brunch. The second put two influencers behind a social media takeover during “Tree House Happy Hour,” a summer event series. They attended, posted, and shared their own photos on their channels and The Grove’s.
Our media relations team backed both campaigns with a digital media kit built by our Creative Services team. The kit included photography and video shot to convey the experience: ambiance, food, cocktails, and lifestyle moments.
What we delivered
- Research and recommendations
- Media relations planning and engagement
- Lifestyle photography and video content
Results
Sales drove every decision in this campaign. The Grove’s sales grew 28% year-over-year for the reporting period. That’s more than five times the national average for competitive full-service restaurants.
