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Our Thoughts

More than tidbits and less than a thesis, the articles on this page are meant to inform, inspire and ignite you. Read and reap!

Tell Your Story and Cut Through Holiday Media Attention
Influencer Marketing Trends for 2025: How Brands Can Leverage Them to Tell Authentic Stories
Turning Criticism into Loyalty: The Transformative Power of Corporate Social Responsibility
Long-Form Video Content: The Key to Growing Your Brand’s Fanbase
The Power of Social Community Management: Why It’s Worth Your Time
Election Year Advertising: Smart Paid Media Tactics to Maintain Your Edge
CKP Earns Top Honors at AMA Crystal Awards 2024
Getting Your Public Relations Program Started: A Step-by-Step Guide to Building a Strong Brand
From Appropriation to Appreciation: Celebrating Hispanic Heritage Month the Right Way
Mastering Instagram Reels: 5 Tips to Boost Engagement and Beat the Algorithm
CKP wins 5 Excalibur Awards from PRSA Houston for excellence in public relations
AI Magic: Discover the Best Generative AI Tools to Boost Productivity and Creativity
How to use hashtags (and why they matter)
#TikTokMadeMeBuyIt: 6 Ways to add TikTok to your ad strategy
The CKP holiday recipe book
Hiring a graphic designer? 5 ways to make your creative project a work of art
Google Analytics 4 and the Cookieless Future
Notes on notes: 5 tips for effective note-taking
Data to the rescue: How Google Trends can help your business stay relevant
Build a Social Media Playbook in 5 Easy Steps
Bringing more cheer this year: CKP’s Days of Giving returns
Welcome to social listening: How to use data to inform social media strategy
CKP wins five Hermes Creative Awards for creativity and design
5 questions to ask yourself before building a new website
How to build relationships with influencers to engage hard-to-reach audiences
What to do when your marketing and communications plans plateau or fail? Time for a brand audit
Corporate social responsibility in times of crisis: Texas businesses that got it right during historic Winter Storm
How to prepare for a media interview: Tips for sharing your passion
Time to spread good cheer with our 16 Days of Giving
Everything you wanted to know about social media tool kits
How to increase your virtual team’s connection
How to talk about sensitive subjects at work
How to create a digital press kit reporters will thank you for
CKP receives 10 Crystal Awards for marketing and communications excellence
Everyone should have a crisis plan and here’s how
From queso to tech, Austin brands found a way to give back during COVID-19
5 COVID-19 ads that stood out from the crowd
What do I talk about? Instill nonprofit donor confidence with these messaging strategies
Community first: How businesses can nurture loyal fans in times of crisis [Webinar]
11 tips to create professional quality videos with your phone
Great things that came out of the internet in spite of COVID-19
How small businesses can generate brand awareness in the age of COVID [Podcast]
What to stream and binge-watch right now to get through the COVID-19 blues
How to communicate in the face of COVID-19? Follow these tips to engage audiences and create community
#HoustonStrong once again: Local brands are stepping up to fight COVID 19
Coronavirus has you working from home: Nail it with these 6 easy pro tips
Carey Kirkpatrick on Houston Life: CEO shares expert tips on working from home
CKP on Forbes: Crisis keeping your team home? How to go from in-office to remote work in five steps
CKP named one of the most inspiring Texas companies by Inc 5000
Teleworking Tips: Best Practices on Staying Connected Remotely
Carey Kirkpatrick on FOX: Coronavirus and preparing to work from home
Can we talk? Why feedback is your friend
CKP’s Whitney Radley joins Houston Public Media Young Leaders Council
Ross Winkler: “The secret to public relations is relationships”
Relationships with reporters are tricky: Here’s how public relations pros can get it right
Carey Kirkpatrick on Small Biz Insider: How to brand your business
Building a remote team: How to create a culture of trust and accountability
Our greatest teachers: CKPers weigh in on those who shaped their careers
CKP’s Carey Kirkpatrick on Brief: “I believe it is possible to lead and succeed without sacrificing character and kindness to others”
CKP joins national purchasing co-op Choice Partners
CKP increases its reach, joins international network of independent communication agencies
Thinking about podcast advertising? Follow these pro tips for effective marketing campaigns
From public speaking paralysis to fearless presentations: How to silence your imposter syndrome in 5 easy steps
CKP recognized as 2019 Agency of the Year plus 10+ awards from PRSA Houston
Corporate social responsibility debunked: Pro tips to getting it right
CKP receives 11 marketing awards
Five steps to a meaningful marketing audit
Rethinking the employee appraisal process
Houston & Hurricane Harvey: crisis communications in a natural disaster
Corporate Social Responsibility 101: How to get it right from strategy to execution

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© CKP Communications Group LLC

Why We Exist
How We Help
Who We Are
Our Work
Our Thoughts
Contact Us
Careers

© CKP Communications Group LLC

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Our Thoughts
Learn about the issues, trends, experiences, and insights on the minds of CKPers.

Tell Your Story and Cut Through Holiday Media Attention
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