In the digital era, one symbol has risen to become a ubiquitous thread connecting social media platforms, marketing campaigns, and even real-life events—when was the last time you went to a wedding without a hashtag?
When you hire a graphic designer to build social media assets or engage an agency to rework your branding, it can feel like you’re putting your company’s identity in the hands of an outsider—and that’s a bit scary.
Cookies had a good run, but after years of willful data collection by ad tech companies that violate consumers’ privacy without their knowledge, the world is ready for a change. But what does that mean for marketers?
Every minute, on average, social media users upload 147,000 photos to Facebook, post 347,000 Instagram Stories and send 350,000 tweets. In this crowded online environment where digital content wears the pants, you need a strategy to stand out and provide your community with a reason to pay attention and engage with you consistently.
Have you ever had a conversation with a bad listener? It doesn't typically last long and is almost always unpleasant. Like people, brands can be good or bad listeners, too. And just like bad listeners lose friends, your brand won't earn a following unless you create engaging content.
If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.
It’s difficult to imagine what life was like a century ago when 675,000 people in the US succumbed to the Spanish flu pandemic. Historians have found a number of similarities between the 1918 policies of social distancing and work stoppages to the current response to COVID-19. Except we have the internet.
IGTV, Snapchat Story Ads, Facebook Fundraisers and everything else are tactics, not strategies. The No. 1 way to up your game is to up your strategy.
