When you hire a graphic designer to build social media assets or engage an agency to rework your branding, it can feel like you’re putting your company’s identity in the hands of an outsider—and that’s a bit scary.
Cookies had a good run, but after years of willful data collection by ad tech companies that violate consumers’ privacy without their knowledge, the world is ready for a change. But what does that mean for marketers?
Every minute, on average, social media users upload 147,000 photos to Facebook, post 347,000 Instagram Stories and send 350,000 tweets. In this crowded online environment where digital content wears the pants, you need a strategy to stand out and provide your community with a reason to pay attention and engage with you consistently.
Have you ever had a conversation with a bad listener? It doesn't typically last long and is almost always unpleasant. Like people, brands can be good or bad listeners, too. And just like bad listeners lose friends, your brand won't earn a following unless you create engaging content.
Influencers have an unrivaled ability to activate hard-to-reach demographics through authentic engagement. That’s why working with influencers should be a core component of any public relations or marketing strategy.
If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.
It should be no surprise that COVID-related terms are currently the most popular searches on Google. The coronavirus pandemic has upended almost every aspect of our lives, and we’re still waiting for answers on many questions about the disease and what comes next. So it makes sense that one of the best ways for businesses to stay agile is by tapping into consumer trends and understanding how people search for information during a crisis.
