Dallas Area Rapid Transit Erykah Badu Bus
Dallas Area Rapid Transit (DART) celebrated its 40th anniversary by launching a high-impact media relations campaign centered around the unveiling of the Badu Bus—a visually striking bus wrap featuring Erykah Badu. DART looked to CKP to build awareness of the bus celebrating the organization’s milestone anniversary by leveraging the iconic status of the Grammy Award-winning recording artist, who has deep roots in the Dallas community and a personal connection to public transit.
The Challenge
The campaign aimed to amplify DART’s brand visibility and reputation through extensive media coverage, highlighting the partnership and offering the public a unique opportunity to win a ride-along sweepstakes with the artist. CKP designed and executed a media relations strategy to maximize exposure, resulting in substantial media coverage that significantly enhanced DART’s reputation during its 40th anniversary.