Cookies had a good run, but after years of willful data collection by ad tech companies that violate consumers’ privacy without their knowledge, the world is ready for a change. But what does that mean for marketers?
Every company must be prepared for the possibility of a public relations crisis. Whether it's a data breach, an executive scandal or just a bad piece of press, any negative event connected to your brand requires a swift and carefully crafted response if you want to keep your reputation intact.
IGTV, Snapchat Story Ads, Facebook Fundraisers and everything else are tactics, not strategies. The No. 1 way to up your game is to up your strategy.
