Data to the rescue: How Google Trends can help your business stay relevant
It should be no surprise that COVID-related terms are currently the most popular searches on Google. The coronavirus pandemic has upended almost every aspect of our lives, and we’re still waiting for answers on many questions about the disease and what comes next. So it makes sense that one of the best ways for businesses to stay agile is by tapping into consumer trends and understanding how people search for information during a crisis.