In the digital era, one symbol has risen to become a ubiquitous thread connecting social media platforms, marketing campaigns, and even real-life events—when was the last time you went to a wedding without a hashtag?
With a growing audience, high user engagement and the potential for advertisers to start small, there’s no reason not to make TikTok part of your ad strategy in 2023.
One thing that always comes up in a CKP meeting: ...
Every minute, on average, social media users upload 147,000 photos to Facebook, post 347,000 Instagram Stories and send 350,000 tweets. In this crowded online environment where digital content wears the pants, you need a strategy to stand out and provide your community with a reason to pay attention and engage with you consistently.
At CKP, we're passionate about giving back. Whether we're volunteering at local charities like the Houston Food Bank or supporting clients like McDonald's Houston in their efforts to make a difference in our local communities, investing in our community is core to our business.
Have you ever had a conversation with a bad listener? It doesn't typically last long and is almost always unpleasant. Like people, brands can be good or bad listeners, too. And just like bad listeners lose friends, your brand won't earn a following unless you create engaging content.
Influencers have an unrivaled ability to activate hard-to-reach demographics through authentic engagement. That’s why working with influencers should be a core component of any public relations or marketing strategy.
The Houston chapter of the American Marketing Association recognized CKP with six awards at the annual Crystal Awards ceremony. CKP stood out for client work in corporate branding and identity, public relations, trade show displays, marketing campaigns, social media video and shoestring marketing.
If your conversions are stagnant or your nonprofit isn’t seeing results from your tried-and-true donor engagement practice, it’s time to review strategy and tactics. The goal of this exercise is to reveal areas of opportunity to connect with and stay relevant to the customers and constituents that matter most.
Do you struggle with how to increase team connection virtually? After interfacing recently with a number of teams now operating in virtual mode, it seems that one of the biggest challenges for leaders lies in maintaining the right amount of ongoing connection between dispersed team members.
