The CKP team accepts 12 awards at PRSA Houston’s 2019 Excalibur Awards event
While our focus is always on serving our clients, brands and partners, being recognized by our industry peers for our efforts to set new standards for everyone we serve and everywhere we play is not something we take lightly. In fact, we know how difficult it is to impress communications, marketing and public relations insiders.
The Public Relations Society of America-Houston Chapter recognized CKP with the top two honors of the 2019 Excalibur Awards event, 2019 Agency of the Year and the coveted Grand Excalibur Award given to the top performing campaign of the year.
CKP earned the Grand Excalibur Award for our integrated communications campaign for Discovery Green, a 12-acre park in Downtown Houston celebrating its 10th anniversary. We were charged with driving higher attendance.
The results:
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1,561 media placements representing 1,480,174,053 impressions and a PR value of $17,968,890
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44,411,728 organic impressions with 379,576 engagements on social channels
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7,890,236 highly-targeted paid impressions at total spend of $24,445.47
But the most notable outcome was a 101% year-over-year increase in park attendance.
The complete list of awards and their respective campaign:
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Integrated Communications award for Discovery Green 10th Anniversary campaign in Houston
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Marketing Consumer Products & Services award for The Grove restaurant campaign in Houston
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Feature Stories award for media placement for the University of Houston System
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Events and Observances award for art installation moonGARDEN at Discovery Green campaign in Houston
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Crisis Communications and Issues Management award for McDonald’s University of Houston students’ Poster Prank response campaign
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News Release award for “Dia de los Muertos” event at Discovery Green in Houston
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Social Media award for Discovery Green 10th Anniversary in Houston
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Grassroots Program/Guerilla Marketing award for The Grove restaurant influencer campaign
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Video award for AIDS Foundation Houston’s fundraising event “Dining Out for Life”
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Video award for art installation moonGARDEN at Discovery Green in Houston
