Media Relations

Gaining the hard-won credibility and third-party endorsement of earned media is a challenge. Our team, with a deep bench of seasoned professionals that includes former journalists, knows how to develop key messages and match them with the right outlets and writers.

We forge relationships on your behalf and refine pitches that translate into positive mentions, coverage, and added value for your bottom line and brand.

What a Media Relations Program Can Do For You:

Engage and build trust with new and existing audiences

Establish your organization as a thought leader

Boost your credibility

Clarify what you do and who you are

What We Can Deliver to Help You
Engage with the Media

CKP can provide your organization with a strong earned media strategy that ensures we’re focusing our storytelling efforts toward key audiences through the right earned media channels with the right messages. This strategy includes: a media audit, competitor analysis, audience analysis, messaging development, and custom media list-building.

Once your strategy is in place, we can develop a full suite of multimedia press materials to support your organization’s messaging that will resonate with key media and reach target audiences.

We will continually analyze and review the performance of earned media efforts to ensure you’re getting maximum value from your outreach.

The Services We Offer to Help You
Engage with the Media

Strategic Services

  • Research
  • Competitor Analysis
  • Audience Analysis
  • Media Audit
  • List-building
  • Outreach Planning
  • Message Development
  • Reporting and Analysis

Implementation Services

  • Media Relationship Management
  • Media Training
  • Copywriting
  • Videography
  • Photography

Media Relations Case Studies

Other Programs You Might be Interested In

  • Advertising

    Advertising is challenging in today’s world of fragmented audiences and evolving platform opportunities. To develop bold, multi-channel strategies that capture your full story, you need a partner who understands how paid media works today and keeps up with changes as they happen.

  • Community Relations

    No organization exists in isolation, and engaging communities is essential when you’re ready to expand your organization’s story and impact. Getting an accurate read on the community’s needs and concerns is the first step.

  • Influencer Engagement

    In the vast, fast-moving world of social media, an influencer can help your brand stand out. They may even be able to highlight aspects of your story that are more “niche,” establishing you as a presence in the lives of audiences who remain untapped.